Once your website has been set up online and available for everyone to see, the question then becomes — how will it be found? If your website has been set up by us (Wise Websites), you have a Meta tag section for the keywords and description you specified for your website. In addition, any page of content can contain its' own keywords and description. But that's just the first step . . .
So first let's get some perspective. By the end of 2012, there were approximately 634 million websites on the Internet. The Internet is a huge place and your 1 website is competing against thousands of other websites in your niche.
So how do you get found when the numbers seem to be against you and you don't have a six-figure advertising budget?
First is to realize that search engines have changed the way they rank websites. Keywords are still useful to determine basic relevance to a search term, but how you actually rank is now determined by your perceived authority within the group of relevant results. The more "authority" you have, the higher you are ranked.
Second, if you are focused on your local area, your odds rise considerably. And this is one reason why local searches have taken on greater importance for small businesses. No matter how hard you try, it's going to be very difficult to gain enough authority when you're up against large companies with large websites and large budgets. Local is a lot easier.
What You Need To Do To Get Found
Once your website is set up, you want people to be able to find it. The first step is to be sure you have your website address prominently listed on all your off-line material and in all your advertising.
If you want to attract new customers online, then there is some work to do to make that happen:
- Focus on local search to make it as easy as possible for customers to find you.
- At the minimum you should submit your website to the major local searches — Google+ Local, Bing Local and Yelp.
- Submit to the local searches above plus continue to add your website to other sites such as Yellowpages.com, CitySearch, InfoUSA, and others.
- Increase your authority
- Content is extremely important as you establish authority. At a minimum regularly add articles or blog posts to your website.
- Generate interest in your content and increase your reach through social media such as Facebook, LinkedIn, Twitter, Google+. Especially Google+ because it closely ties in to your Google search ranking.
- Add your listing to top Web Directories that point back to your website.
- Ask for a link to your website from other relevant websites to help increase your authority. Search engines assume that if you have many relevant websites linking back to you, you must have greater authority.
- Encourage sharing when you add new content of any kind.
- Use simple contests or giveaways on your social sites to both promote your website and spread the word.
This is just an overview of what it takes in today/s internet world to get your website noticed. There are, of course, many details that go along with these steps as well as your commitment to take those steps. It all depends on how important it is for your business to get online traffic to your website.