|Your website content is one of the most important elements of your website. It can also be one of the most difficult aspects to get just right. The design of your website should help to attract people, but it's the website content that tells visitors that they're in the right place and that you have what they're looking for.|
Meaningful Website Content for Your Web Pages
Your content goes hand-in-hand with website SEO. How you structure your website content will help search engines determine the relevance your website has to the search term entered.
Most small business owners are very good at writing about their products/services and information about their company. But when it comes to what text should be on their home page, many are at a loss.
So here are a few pointers to help get you going.
You need website content that matters to your visitors.
Some ideas to help your home page blossom:
- What do you want your readers to know - what is your main message to tell them you have what they are looking for.
- What do you want your readers to do once they land on your home page? Do you want them to read more, or sign up for your newsletter? You want your readers to engage with your website in some way.
- Learn what keywords or phrases are most likely to bring qualified customers to your website and include them into your home page text in a natural way.
- What is your USP (Unique Selling Proposition)? Make sure it's one of the first things they see so you can differentiate your business from others right up front.